PennyL. - ''If you spend enough time devoted to learning most of the internet search engines, then one day there will likely to be many things you will learn for yourself. To teach yourself the secrets of SEM requires learning a new language mentally. Now there is only time ahead of us, as everything in the information age world of web design becomes more familiar with search engine marketing techniques. Basic strategies for best practices and precise keywords usage will be the next step towards a having a long future for any artist or technician using SEM. Soon the world will be found by this marketing style offering to expand horizons on the new world wide web.''
Joshua: ''Link building has to be done consistently and in a natural way for it to be effective. Some of the ways of getting links include social bookmarking, building profile links, commenting on forums and blogs, submitting articles to directories, submitting press releases, among others.''
Sonya: ''Before you start link building, do keyword research on the products or services you are offering. Get the keywords or phrases that users type on search engines when looking for your company or products. After keyword research, identify the websites that you would like to link to you. Go for websites that have a high Page Rank and build you links there.''
Max: ''Without search engine marketing, you really don't have a web presence in the first place. The way of the future is not in "interruption marketing", meaning TV commercials and so on that "interrupt" the consumer's experience, but in "permission marketing", being marketing that the consumer actually seeks out. This is the key to search engine marketing.''
Igor: ''If you are a new company or have created a new product, you may need to run a marketing campaign so that consumers are a little bit more aware of you prior to opening the door on the marketing strategy. Once you have their attention you can then boost their confidence and follow the other points listed above to increase your sales and profits.''