Google places was launched during 2009-2010 and it was seen by different cities at different times. It was evident that in the Google search results most of the people were looking for local searches such as; houses, clubs, restaurants and business places. Google places resulted from a merge between Google maps and the organic results of a webpage. Unlike Google maps Google places gives all the information regarding business entity. This information includes; location, the street address and the time the business opens and closes and much more. Google collects all the information that is associated with the business and it uploads it to a build a “place” for the business.
Google designed a unique filter for finding local businesses. It has laid a platform for business owners to modify the information that may be necessary for potential clients. The more information that you may give in the Google places, the odds of ranking your business will be high from the searches done. Another important aspect about Google places is that potential clients are able to see the online reviews that are given to your business. This is very important for the business as it helps to know and get information from the real users of the product or service. Google places makes it easy and to follow on your online reputation.
Google places help you to reach out to the target market by it allowing you to select your geographical location and business category.
Business owners know very well for their business to make any significant impact they must be ranked among the top. The greatest benefit of Google places is that it does not cost anything to rank the businesses. In actual sense it helps businesses to get traffic with no cost on advertisement. After the listing is done by Google places, the owners then know which tools to use to be able to see which potential clients searched for them and the business can be able to contact and communicate directly to the customers. It is important also for the business owners to verify on the listing and make sure that the details given are accurate and are in order to improve on their appearance in Google places.
Google places has now entered into a new era with the introduction of mobile phone such as smart phones. This has really boosted the growth of Google places. It has become vital to develop an internet marketing strategy. With the large number of mobile phone users growing by day Google has responded by introducing its own application for mobile phone that operate the same way as using Google places in a computer.
Google places can be used as a powerful tool for internet marketing if a business uses it to its full potential it will help in its growth. In today’s world most of the people are using internet to look for anything they need. It is advantageous to have your company listed by Google places as it will give it more publicity as compared to other business listing. Also it is important to learn on how to use Google places to be able to take up on its full potential.
Google main goal is to have a Place page for every “place” in the world.