An internal analysis, as the word suggests, is an analysis that take place in your house, so for example, your company or product. You describe using a few topics on how your business currently stands. This may help to if such problems in your business are too big or your company in the future optimization. So you analyze your company on as much points as possible in order to see where points are good, and where they could be better in the future.
Can I use an internal analysis myself or another person must do it?
You can use a single analysis of your business yourself, but you already see a certain look to your own business. It is therefore advisable that another independent person with knowledge of marketing looks at your company. Thus, an uninfluenced opinion will be formed about the company.
What is the purpose of internal analysis?
The purpose of internal analysis is to see how the company or product are represented at the moment. You might want more environmentally friendly company, therefore you will first analyze what you are currently running in your business that is environmentally friendly. So you can see where this item can be improved and where this point is in good shape. With an internal analysis you analyze your company or product flaws or good points to this very good initiative, or at any rate, a solution to look. An internal analysis is part of a marketing plan. A marketing plan does not exist without internal analysis. The internal and external analysis are the foundation of your marketing plan and therefore very important, because more information here will come from them.
Classification of internal analysis in marketing
You can choose to start the internal analysis, you first tell something about your company and then continue to look to external factors. Also, the internal and external analysis are often confused. It’s always good to start with the internal or external analysis before moving on to creating your marketing plan.
For more info go here: http://www.dlsweb.rmit.edu.au/bus/mk100/html/3-internal_analysis.html